Lecturing on Marketing Impact at Coventry University
Wilde Marketing delivered guest lectures and workshops on impactful marketing strategies, drawing on principles such as the 80/20 principle and Kaizen. These sessions provided marketing and business students with practical frameworks for applying root cause analysis and scalable systems to real-world challenges.
The Challenge
Students often struggle to bridge the gap between marketing theory and practical application, particularly when it comes to impact measurement and strategic problem-solving. Without clear frameworks, applying concepts effectively in a professional setting can be challenging.
Approach
We developed a structured lecture and workshop programme designed to equip students with practical skills in strategic marketing and root cause analysis.
- Created interactive workshop content focused on impact measurement, problem-solving, and scalable marketing strategies.
- Used real-world case studies to help students understand how to apply marketing theories in professional settings.
- Provided hands-on exercises that encouraged critical thinking and confidence in making strategic recommendations.
- Encouraged students to use root cause analysis to diagnose marketing challenges and develop scalable, data-driven solutions.
Results
Post-lecture surveys showed measurable improvements in students’ skills and confidence. Student confidence in implementing marketing strategies increased by 25%, with a 14.41% improvement in measuring impact and a 22.15% boost in problem-solving knowledge. The sessions provided a practical foundation for applying marketing frameworks effectively in real-world scenarios.
Knowledge and Confidence Implementing Marketing Strategies
Knowledge and Confidence Increase Measuring Impact
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Empowering Marketers with Digital Training
Wilde Marketing developed and implemented a marketing training programme designed to enhance the digital skills of over 300 marketers, focusing on SEO, PPC, and channel optimisation. By fostering collaboration and practical learning, the initiative improved digital marketing standards across the organisation.
The Challenge
The organisation lacked a strong understanding of SEO and PPC, leading to underutilised marketing potential and fragmented efforts across teams. Without clear knowledge-sharing and structured training, digital channels were not being used to their full capacity, limiting overall effectiveness.
Approach
Our Approach
We created a tailored training programme that equipped marketers with practical, actionable skills to improve digital performance.
- Developed structured training sessions covering SEO fundamentals, PPC strategy, and best practices for optimising digital channels.
- Encouraged cross-team collaboration by breaking down silos, ensuring insights and strategies were shared effectively across departments.
- Focused on hands-on learning, incorporating real-world case studies and interactive exercises to reinforce understanding.
- Designed the programme to empower teams, reducing reliance on external support and enabling them to make data-driven marketing decisions with confidence.
Results
The training programme provided measurable improvements in digital marketing performance. Cross-functional teams gained practical skills, improving internal marketing processes. The need for direct oversight was reduced by 12%, allowing teams to work more independently. Collaboration significantly improved SEO standards and the effectiveness of digital channels, ensuring a more unified and impactful approach to marketing.
Creating High-Impact Campaigns With eCommerce
Wilde Marketing partnered with a global consumer technology brand to develop and execute targeted campaigns that increased direct-to-consumer (D2C) sales. By optimising discount strategies, refining paid media performance, and enhancing conversion pathways, we successfully grew D2C revenue from £25 million to £30 million while maintaining brand positioning and supplier relationships.
The Challenge
The client aimed to increase D2C sales through its website while preserving strong relationships with third-party suppliers. This required a careful balance between promotional incentives and profitability to ensure long-term market stability without undermining existing distribution channels.
Approach
Wilde Marketing applied a data-driven and audience-focused strategy to optimise promotional campaigns and paid media performance.
- Behaviour Analysis & Product Segmentation – Using Google Analytics, we identified key products suitable for targeted discounting and promotional strategies.
- A/B Testing for Optimised Pricing – By systematically testing different discount rates, we refined promotional offers to maximise conversions while maintaining profitability.
- Strategic Partnerships & Conversion Optimisation – Established exclusive partnerships with large employers and event organisers, driving additional D2C sales. Optimised landing page content and CTAs to improve conversion rates.
Total Database Growth
Results
By executing a structured, insight-led campaign strategy, we increased D2C website sales from £25 million to £30 million. The refined pricing model and targeted campaign approach enhanced profitability while maintaining supplier relationships, demonstrating the effectiveness of strategic discounting and paid media optimisation.
Wilde Marketing continues to help brands create and refine digital campaigns that drive measurable growth while aligning with long-term business objectives.
Execute an eCommerce Strategy for Scalable Growth and Revenue
Wilde Marketing partnered with a global technology company to enhance its eCommerce and lead generation strategy, achieving $21 million in revenue—surpassing the initial $16 million target and increasing YoY eCommerce sales by 28%. By streamlining digital channels, optimising customer journeys, and leveraging automation, we enabled more efficient lead tracking and conversion processes.
The Challenge
The client needed to unify and optimise its eCommerce strategy across multiple business units while ensuring alignment between IT, UX, content, and automation teams. Without a cohesive lead tracking and reporting system, marketing teams faced difficulties in measuring campaign effectiveness and refining customer interactions. A scalable, data-driven approach was essential to drive sales and improve marketing efficiency.
Approach
Our Approach
To address these challenges, Wilde Marketing led a cross-functional team to develop a structured digital roadmap focused on eCommerce performance and lead generation.
- Integrated SEO, SEM & Funnel Optimisation – Applied best practices in search marketing, UTM tagging, and conversion funnel management to enhance traffic quality and lead attribution.
- Enhanced User Experience & Content Strategy – Optimised website structure, landing pages, and content to improve engagement and sales conversions.
- Data-Driven Insights & Reporting Dashboards – Developed streamlined dashboards to simplify data analysis for over 100 marketers, providing clear insights into campaign performance and customer behaviour.
- Marketing Automation & Standardised Processes – Implemented structured onboarding programs and standardised workflows to enhance team efficiency and lead nurturing.
Total Database Growth
Results
The strategy delivered $21 million in eCommerce revenue, exceeding the original $16 million goal and achieving a 28% YoY sales increase. Workshops and training sessions helped improve internal processes, leading to greater team engagement and operational efficiency. The new data-driven approach provided clearer insights into marketing performance, enabling sustained growth and smarter decision-making.
Driving CRM Growth and Email Automation for Enhanced Engagement
Wilde Marketing partnered with a major sports and events venue to develop a new Wi-Fi portal, creating an additional revenue channel while significantly improving audience engagement. This initiative enabled cross-promotion of events, streamlined email marketing automation, and enhanced content strategies, leading to a substantial increase in database growth and customer retention.
The Challenge
Despite hosting a diverse range of events, awareness among sports visitors about exhibitions and non-sporting events at the venue was only 16%. Additionally, the organisation struggled to acquire new email subscribers and create content that effectively engaged both sports fans and event attendees. Without an efficient way to cross-promote events and retain visitors, opportunities for increased revenue and engagement were being missed.
Approach
To transform the venue’s digital engagement strategy, Wilde Marketing designed and implemented a Wi-Fi portal that served as a central platform for capturing audience data, driving event awareness, and automating marketing efforts.
- Wi-Fi Portal as an Engagement Tool – Developed an intuitive, branded Wi-Fi login experience that introduced users to upcoming events while capturing key audience data.
- Event Cross-Promotion & Email Automation – Integrated the portal with the existing CRM and email marketing system, allowing for automated, personalised communications based on user interests.
- Landing Page Optimisation & GDPR Compliance – Ensured seamless user journeys from the portal to relevant event pages while adhering to GDPR regulations for data collection and marketing consent.
- B2B and B2C Retention Strategy – Created tailored messaging for business and consumer audiences, positioning the portal as a valuable tool for sponsors while improving direct communication with attendees.
Total Database Growth
Results
The initiative delivered significant audience growth and engagement, increasing the sports team’s database by 26% to 60,000 contacts and expanding the venue’s database by 44% to 90,000. This not only boosted customer retention but also provided a more effective way to promote events, drive ticket sales, and generate long-term revenue opportunities through enhanced marketing automation.
Wilde Marketing continues to help sports, entertainment, and event-based organisations maximise audience engagement through innovative digital strategies that drive measurable results.
Scaling Paid Media Revenue with Martech Integration and Optimisation
Wilde Marketing partnered with a multinational organisation to optimise and scale its paid media strategy, resulting in a 42% year-on-year (YoY) revenue increase across five regions. By refining PPC integration with CRM, leveraging A/B testing, and enhancing audience targeting, we improved campaign efficiency, customer engagement, and conversion rates, driving revenue from $26 million to $37 million.
The Challenge
The client needed to scale paid media campaigns effectively while maintaining a balanced approach with organic search to prevent channel cannibalisation. Additionally, integrating paid media into the existing marketing technology (martech) stack was essential to improve customer journeys, increase lifetime value, and drive sustainable eCommerce growth.
Approach
To achieve scalable, high-performing campaigns, we implemented a strategic, data-driven approach that leveraged technology and audience insights.
- PPC and CRM Integration – Enhanced audience segmentation and personalised messaging by aligning PPC campaigns with CRM data, ensuring targeted engagement at every stage of the funnel.
- Martech Stack Expansion – Integrated new paid media channels into the existing martech ecosystem, allowing for seamless cross-channel tracking and optimised campaign execution.
- A/B Testing for Continuous Optimisation – Conducted systematic A/B testing across PPC and social media campaigns, refining ad creatives, landing pages, and targeting parameters to maximise engagement and conversion rates.
- Scalable Campaign Development – Worked closely with product managers and regional teams to expand campaign reach while maintaining efficiency, ensuring sustained growth without impacting organic search performance.
Visitor Satisfaction Increase
Results
Our approach led to a $37 million paid media revenue (+42% YoY) increase, improved customer lifetime value, and a more efficient, scalable paid media operation. With refined audience targeting, enhanced personalisation, and a streamlined martech ecosystem, conversion rates improved across all regions, reinforcing the impact of data-led marketing innovation.
Enhancing Digital Engagement and Ticket Sales for a Major Sports Venue
Wilde Marketing partnered with a leading sports organisation and stadium venue to enhance their website’s capabilities, improve fan engagement, and increase ticket sales. By redesigning website layouts, optimising the ticketing platform, and streamlining user journeys, we boosted online engagement, conversion rates, and overall visitor satisfaction.
The Challenge
The client needed to strengthen their brand presence within the region, increase ticket sales for live matches, and improve the overall user experience of their website. Existing pain points in the purchasing journey and content accessibility were leading to missed opportunities for engagement and revenue.
Approach
To address these challenges, we conducted in-depth research into user behaviour and website performance, mapping out key friction points.
- User Journey Optimisation – Based on primary research, we streamlined the ticket purchase process, ensuring fewer barriers to conversion. Accessing team news and updates was also made easier, improving fan engagement.
- SEO & Content Marketing Strategy – A strong focus on organic search ensured that the new website attracted and retained more visitors through high-value, optimised content.
- Data-Driven Enhancements – Google Analytics and Tag Manager were implemented to track custom goals and fine-tune the marketing funnel, improving overall campaign effectiveness.
Visitor Satisfaction Increase
Results
The website improvements led to a 12% increase in organic traffic, a 25% reduction in bounce rates, and a 21% boost in conversion rates. Overall visitor satisfaction with the site grew by 17%, demonstrating the effectiveness of a well-structured digital strategy in driving engagement and revenue growth.
Wilde Marketing continues to support sports, entertainment, and events-based organisations in optimising their digital presence, ensuring seamless user experiences that drive measurable results.
Optimising the User Journey for a Global Travel Hub
Wilde Marketing partnered with a major UK airport to enhance its eCommerce performance, leading a development team to improve conversion rates. By optimising the website’s user experience, refining CTAs, and improving search visibility, we successfully achieved the airport’s quarterly eCommerce targets.
The Challenge
The airport needed to increase eCommerce sales by 14% to align with wider business objectives. However, conversion rates were underperforming, and visitor drop-off at key purchasing stages was impacting revenue. To address this, we conducted a full website review with a team of developers to identify areas for optimisation, ensuring both top-of-funnel traffic and conversions were improved.
Approach
To enhance user engagement and streamline the purchasing process, we implemented several key improvements:
- Call-to-Action (CTA) & Copy Optimisation – We refined CTA placement and messaging, making them more compelling and action-driven. Titles and meta descriptions were also updated to improve search visibility and click-through rates.
- Landing Page Journey Improvements – By removing unnecessary steps in the purchasing process, we created a smoother, more intuitive user journey that reduced friction and improved the overall experience.
- Search Query to Web Visitor Conversion – Adjustments to meta tags and content ensured that users arriving from search engines were better matched to relevant landing pages, increasing engagement and reducing drop-offs.
Conversion rate increase
Results
The optimisation strategy led to a 40% increase in conversion rates and a 17% reduction in bounce rates, enabling the business to achieve its eCommerce targets for the quarter. By improving user experience and search effectiveness, we delivered measurable, revenue-driving improvements for the client.
Wilde Marketing continues to help purpose-driven organisations optimise their digital platforms, ensuring seamless user experiences that drive meaningful results.
Expanding Global Reach with SEO and Translation Technology
Wilde Marketing partnered with a global technology company to successfully launch and coordinate three websites across two regions, leveraging cutting-edge translation and SEO technology. By improving content localisation and lead tracking, we increased visibility, reduced internal competition, and captured market share in key non-English-speaking markets.
The Challenge
The client was losing market share to regional competitors, and their existing content was competing against itself across multiple domains, reducing the effectiveness of their search rankings and digital marketing efforts. Without a streamlined multilingual strategy, they struggled to connect with non-English-speaking audiences and optimise lead generation.
Approach
To address these challenges, Wilde Marketing implemented an advanced localisation and SEO strategy that enabled the client to reach new audiences while maintaining brand consistency across regions.
- Cutting-Edge Translation Technology – We introduced state-of-the-art translation tools that allowed regional teams to efficiently create high-quality, search-optimised content for non-English-speaking markets.
- SEO & Content Localisation – We restructured content strategies to reduce internal competition across domains, ensuring each site ranked effectively in its target region while improving visibility in search engine results.
- CRM & Lead Tracking Implementation – By integrating Marketo with the new websites, we enhanced lead tracking capabilities, providing greater insight into user behaviour and engagement.
- Regional Collaboration – Worked closely with in-market teams to develop content that resonated with local audiences, improving engagement and conversion rates.
Optimization Statistics
Results
The multilingual SEO and content strategy delivered immediate impact, generating $3 million in lead-driven revenue within the first year of launch. By implementing a structured approach to localisation, search engine optimisation, and CRM integration, we positioned the client ahead of regional competitors while maximising engagement with new audiences.
Wilde Marketing continues to support organisations in expanding their digital presence globally, ensuring that language and competition are no longer barriers to success.
Enhancing Digital Growth and Lead Generation
Wilde Marketing partnered with a global technology and engineering company to develop and implement a comprehensive digital marketing strategy that drove website revenue to $170 million, achieving a 23% year-on-year (YoY) growth. By refining sales cycles, enhancing lead attribution, optimising the customer journey, and expanding into new market segments, we significantly improved lead generation and conversion rates.
The Challenge
The client sought to enhance its online presence to drive more qualified leads and increase revenue. Their existing sales cycle lacked efficiency, and their lead attribution system did not provide clear insights into high-value prospects. Additionally, they needed to identify and penetrate new market segments while ensuring a seamless customer journey from discovery to conversion.
Approach
Wilde Marketing took a data-driven and customer-centric approach, working closely with internal teams to streamline and optimise the entire digital marketing funnel.
- Sales Cycle & Lead Attribution Optimisation – We refined lead attribution models to improve tracking and analysis, ensuring better targeting and engagement with high-value prospects.
- Customer Journey Mapping & UX Improvements – By analysing user behaviour and interaction data, we enhanced website navigation, personalisation, and overall user experience to reduce friction in the conversion process.
- CRM Development & Single Customer View – We implemented advanced CRM integrations to unify customer data, providing a holistic view of each lead’s journey, enabling more effective remarketing and lead nurturing.
- SEO & Content Strategy – A targeted SEO campaign was developed to attract high-intent traffic, focusing on content that resonated with potential customers in new and existing markets.
- New Market Expansion – Data-driven insights guided our entry into untapped market segments, leveraging tailored messaging and digital strategies to maximise engagement.
Optimization Statistics
Results
The strategy delivered outstanding results, driving a 23% YoY revenue increase, with website revenue reaching $170 million. Enhanced lead attribution enabled more precise audience targeting, leading to substantial growth in new customer acquisition and engagement. The optimised customer journey and improved CRM processes ensured a higher conversion rate, demonstrating the effectiveness of a well-structured, insight-led marketing strategy.
Wilde Marketing continues to refine and optimise digital marketing programmes, ensuring sustainable growth for organisations looking to amplify their online presence and impact.
