Enhancing Digital Engagement and Ticket Sales for a Major Sports Venue
Wilde Marketing partnered with a leading sports organisation and stadium venue to enhance their website’s capabilities, improve fan engagement, and increase ticket sales. By redesigning website layouts, optimising the ticketing platform, and streamlining user journeys, we boosted online engagement, conversion rates, and overall visitor satisfaction.
The Challenge
The client needed to strengthen their brand presence within the region, increase ticket sales for live matches, and improve the overall user experience of their website. Existing pain points in the purchasing journey and content accessibility were leading to missed opportunities for engagement and revenue.
Approach
To address these challenges, we conducted in-depth research into user behaviour and website performance, mapping out key friction points.
- User Journey Optimisation – Based on primary research, we streamlined the ticket purchase process, ensuring fewer barriers to conversion. Accessing team news and updates was also made easier, improving fan engagement.
- SEO & Content Marketing Strategy – A strong focus on organic search ensured that the new website attracted and retained more visitors through high-value, optimised content.
- Data-Driven Enhancements – Google Analytics and Tag Manager were implemented to track custom goals and fine-tune the marketing funnel, improving overall campaign effectiveness.
Visitor Satisfaction Increase
Results
The website improvements led to a 12% increase in organic traffic, a 25% reduction in bounce rates, and a 21% boost in conversion rates. Overall visitor satisfaction with the site grew by 17%, demonstrating the effectiveness of a well-structured digital strategy in driving engagement and revenue growth.
Wilde Marketing continues to support sports, entertainment, and events-based organisations in optimising their digital presence, ensuring seamless user experiences that drive measurable results.
