Expanding Global Reach with SEO and Translation Technology
Wilde Marketing partnered with a global technology company to successfully launch and coordinate three websites across two regions, leveraging cutting-edge translation and SEO technology. By improving content localisation and lead tracking, we increased visibility, reduced internal competition, and captured market share in key non-English-speaking markets.
The Challenge
The client was losing market share to regional competitors, and their existing content was competing against itself across multiple domains, reducing the effectiveness of their search rankings and digital marketing efforts. Without a streamlined multilingual strategy, they struggled to connect with non-English-speaking audiences and optimise lead generation.
Approach
To address these challenges, Wilde Marketing implemented an advanced localisation and SEO strategy that enabled the client to reach new audiences while maintaining brand consistency across regions.
- Cutting-Edge Translation Technology – We introduced state-of-the-art translation tools that allowed regional teams to efficiently create high-quality, search-optimised content for non-English-speaking markets.
- SEO & Content Localisation – We restructured content strategies to reduce internal competition across domains, ensuring each site ranked effectively in its target region while improving visibility in search engine results.
- CRM & Lead Tracking Implementation – By integrating Marketo with the new websites, we enhanced lead tracking capabilities, providing greater insight into user behaviour and engagement.
- Regional Collaboration – Worked closely with in-market teams to develop content that resonated with local audiences, improving engagement and conversion rates.
Optimization Statistics
Results
The multilingual SEO and content strategy delivered immediate impact, generating $3 million in lead-driven revenue within the first year of launch. By implementing a structured approach to localisation, search engine optimisation, and CRM integration, we positioned the client ahead of regional competitors while maximising engagement with new audiences.
Wilde Marketing continues to support organisations in expanding their digital presence globally, ensuring that language and competition are no longer barriers to success.
