Enhancing Digital Growth and Lead Generation
Wilde Marketing partnered with a global technology and engineering company to develop and implement a comprehensive digital marketing strategy that drove website revenue to $170 million, achieving a 23% year-on-year (YoY) growth. By refining sales cycles, enhancing lead attribution, optimising the customer journey, and expanding into new market segments, we significantly improved lead generation and conversion rates.
The Challenge
The client sought to enhance its online presence to drive more qualified leads and increase revenue. Their existing sales cycle lacked efficiency, and their lead attribution system did not provide clear insights into high-value prospects. Additionally, they needed to identify and penetrate new market segments while ensuring a seamless customer journey from discovery to conversion.
Approach
Wilde Marketing took a data-driven and customer-centric approach, working closely with internal teams to streamline and optimise the entire digital marketing funnel.
- Sales Cycle & Lead Attribution Optimisation – We refined lead attribution models to improve tracking and analysis, ensuring better targeting and engagement with high-value prospects.
- Customer Journey Mapping & UX Improvements – By analysing user behaviour and interaction data, we enhanced website navigation, personalisation, and overall user experience to reduce friction in the conversion process.
- CRM Development & Single Customer View – We implemented advanced CRM integrations to unify customer data, providing a holistic view of each lead’s journey, enabling more effective remarketing and lead nurturing.
- SEO & Content Strategy – A targeted SEO campaign was developed to attract high-intent traffic, focusing on content that resonated with potential customers in new and existing markets.
- New Market Expansion – Data-driven insights guided our entry into untapped market segments, leveraging tailored messaging and digital strategies to maximise engagement.
Optimization Statistics
Results
The strategy delivered outstanding results, driving a 23% YoY revenue increase, with website revenue reaching $170 million. Enhanced lead attribution enabled more precise audience targeting, leading to substantial growth in new customer acquisition and engagement. The optimised customer journey and improved CRM processes ensured a higher conversion rate, demonstrating the effectiveness of a well-structured, insight-led marketing strategy.
Wilde Marketing continues to refine and optimise digital marketing programmes, ensuring sustainable growth for organisations looking to amplify their online presence and impact.
