Digital Marketing Strategy for Growth
Wilde Marketing co-developed a digital marketing strategy that increased programme attendance by 74% and drove a 136% increase in new website users through strategic SEO improvements and digital engagement. By refining the charity’s online presence, we helped expand its reach and connect with more young people in need of mental well-being support.
The Challenge
The organisation needed to expand its reach and increase participation in its mental well-being programmes but lacked a clear digital strategy. With limited online visibility and an under-optimised website, engagement with potential service users remained low.
Approach
To address these challenges, Wilde Marketing worked closely with the CEO to develop a comprehensive digital marketing strategy focused on audience growth and engagement.
- Launched a new website designed for improved user experience and accessibility, making it easier for young people to discover and sign up for programmes.
- Implemented SEO and content marketing strategies to increase visibility in search engines, driving more organic traffic.
- Used Google Analytics and campaign tracking to refine social media and web engagement strategies, ensuring content resonated with the target audience.
Programme Attendance
Results
The strategy led to a 74% increase in programme attendance and 136% year-on-year growth in new website users. Community engagement improved significantly, resulting in higher course participation and greater awareness of the charity’s mental well-being initiatives.
Wilde Marketing continues to support charities and purpose-driven organisations in developing digital strategies that drive measurable impact and engagement.
