Creating High-Impact Campaigns With eCommerce
Wilde Marketing partnered with a global consumer technology brand to develop and execute targeted campaigns that increased direct-to-consumer (D2C) sales. By optimising discount strategies, refining paid media performance, and enhancing conversion pathways, we successfully grew D2C revenue from £25 million to £30 million while maintaining brand positioning and supplier relationships.
The Challenge
The client aimed to increase D2C sales through its website while preserving strong relationships with third-party suppliers. This required a careful balance between promotional incentives and profitability to ensure long-term market stability without undermining existing distribution channels.
Approach
Wilde Marketing applied a data-driven and audience-focused strategy to optimise promotional campaigns and paid media performance.
- Behaviour Analysis & Product Segmentation – Using Google Analytics, we identified key products suitable for targeted discounting and promotional strategies.
- A/B Testing for Optimised Pricing – By systematically testing different discount rates, we refined promotional offers to maximise conversions while maintaining profitability.
- Strategic Partnerships & Conversion Optimisation – Established exclusive partnerships with large employers and event organisers, driving additional D2C sales. Optimised landing page content and CTAs to improve conversion rates.
Total Database Growth
Results
By executing a structured, insight-led campaign strategy, we increased D2C website sales from £25 million to £30 million. The refined pricing model and targeted campaign approach enhanced profitability while maintaining supplier relationships, demonstrating the effectiveness of strategic discounting and paid media optimisation.
Wilde Marketing continues to help brands create and refine digital campaigns that drive measurable growth while aligning with long-term business objectives.
