Empowering Marketers with Digital Training
Wilde Marketing developed and implemented a marketing training programme designed to enhance the digital skills of over 300 marketers, focusing on SEO, PPC, and channel optimisation. By fostering collaboration and practical learning, the initiative improved digital marketing standards across the organisation.
The Challenge
The organisation lacked a strong understanding of SEO and PPC, leading to underutilised marketing potential and fragmented efforts across teams. Without clear knowledge-sharing and structured training, digital channels were not being used to their full capacity, limiting overall effectiveness.
Approach
Our Approach
We created a tailored training programme that equipped marketers with practical, actionable skills to improve digital performance.
- Developed structured training sessions covering SEO fundamentals, PPC strategy, and best practices for optimising digital channels.
- Encouraged cross-team collaboration by breaking down silos, ensuring insights and strategies were shared effectively across departments.
- Focused on hands-on learning, incorporating real-world case studies and interactive exercises to reinforce understanding.
- Designed the programme to empower teams, reducing reliance on external support and enabling them to make data-driven marketing decisions with confidence.
Results
The training programme provided measurable improvements in digital marketing performance. Cross-functional teams gained practical skills, improving internal marketing processes. The need for direct oversight was reduced by 12%, allowing teams to work more independently. Collaboration significantly improved SEO standards and the effectiveness of digital channels, ensuring a more unified and impactful approach to marketing.
