Lecturing on Marketing Impact at Coventry University
Wilde Marketing delivered guest lectures and workshops on impactful marketing strategies, drawing on principles such as the 80/20 principle and Kaizen. These sessions provided marketing and business students with practical frameworks for applying root cause analysis and scalable systems to real-world challenges.
The Challenge
Students often struggle to bridge the gap between marketing theory and practical application, particularly when it comes to impact measurement and strategic problem-solving. Without clear frameworks, applying concepts effectively in a professional setting can be challenging.
Approach
We developed a structured lecture and workshop programme designed to equip students with practical skills in strategic marketing and root cause analysis.
- Created interactive workshop content focused on impact measurement, problem-solving, and scalable marketing strategies.
- Used real-world case studies to help students understand how to apply marketing theories in professional settings.
- Provided hands-on exercises that encouraged critical thinking and confidence in making strategic recommendations.
- Encouraged students to use root cause analysis to diagnose marketing challenges and develop scalable, data-driven solutions.
Results
Post-lecture surveys showed measurable improvements in students’ skills and confidence. Student confidence in implementing marketing strategies increased by 25%, with a 14.41% improvement in measuring impact and a 22.15% boost in problem-solving knowledge. The sessions provided a practical foundation for applying marketing frameworks effectively in real-world scenarios.
Knowledge and Confidence Implementing Marketing Strategies
Knowledge and Confidence Increase Measuring Impact
From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time. We provide elegant solutions that set new standards for online publishing.
