Execute an eCommerce Strategy for Scalable Growth and Revenue
Wilde Marketing partnered with a global technology company to enhance its eCommerce and lead generation strategy, achieving $21 million in revenue—surpassing the initial $16 million target and increasing YoY eCommerce sales by 28%. By streamlining digital channels, optimising customer journeys, and leveraging automation, we enabled more efficient lead tracking and conversion processes.
The Challenge
The client needed to unify and optimise its eCommerce strategy across multiple business units while ensuring alignment between IT, UX, content, and automation teams. Without a cohesive lead tracking and reporting system, marketing teams faced difficulties in measuring campaign effectiveness and refining customer interactions. A scalable, data-driven approach was essential to drive sales and improve marketing efficiency.
Approach
Our Approach
To address these challenges, Wilde Marketing led a cross-functional team to develop a structured digital roadmap focused on eCommerce performance and lead generation.
- Integrated SEO, SEM & Funnel Optimisation – Applied best practices in search marketing, UTM tagging, and conversion funnel management to enhance traffic quality and lead attribution.
- Enhanced User Experience & Content Strategy – Optimised website structure, landing pages, and content to improve engagement and sales conversions.
- Data-Driven Insights & Reporting Dashboards – Developed streamlined dashboards to simplify data analysis for over 100 marketers, providing clear insights into campaign performance and customer behaviour.
- Marketing Automation & Standardised Processes – Implemented structured onboarding programs and standardised workflows to enhance team efficiency and lead nurturing.
Total Database Growth
Results
The strategy delivered $21 million in eCommerce revenue, exceeding the original $16 million goal and achieving a 28% YoY sales increase. Workshops and training sessions helped improve internal processes, leading to greater team engagement and operational efficiency. The new data-driven approach provided clearer insights into marketing performance, enabling sustained growth and smarter decision-making.
